News are one the most widely asset used by businesses and public relations to reach their target and potential customers. It's a way to give accurate information and highlight what is really innovative and new in your products and services.
Please note that your story will reach a database of professionals that can be your potential customers, the more interesting the news and the more attractive the photos that you post, the more chances you have to help them making a good decision.
Also your story will be published in our publication online EXPOmagazine, with over 90,000 visits per month, this will give you lots visibility and help you improve your SEO rankings on Google.
The opening paragraph is, after the title, the most important news. Here you should make sure to answer all questions of interest to the news, ie: the who, what, when, where and why.
The introductory statement should be followed by the paragraph. This part of the text can be extended to three or five paragraphs, as needed. The most important is presented first, and least important is left for last. Most readers only "scan" the statement, ie seeking the necessary information. The essence of the contents shall be understood at first sight.
Any sentence should be longer than one line and a half, otherwise your understanding will be very complicated.